In the year where the Nation reflects upon 100 years since the beginning of the First World War, we are very honoured to have been selected as the National Memorial Arboretum’s preferred supplier for ticketing and booking requirements.

Our booking system ‘Maxim’ has been in operation for the last couple of months and its functionality has already had a huge impact upon the operational aspects of the attraction. The system is pivotal to managing the large number of educational groups and event bookings for a site that has rapidly become a major UK visitor attraction.

The National Memorial Arboretum is the UK’s year-round centre of Remembrance; a spiritually uplifting place which honours the fallen, recognises service and sacrifice, and fosters pride in our country. It is a living and lasting memorial.

Covering 150 acres, the Arboretum has something for everyone. For some it’s a wonderful place to stroll and enjoy the trees; for others it’s a peaceful and beautiful place to remember loved ones, particularly those who made the ultimate sacrifice for their country.

Angela Ham, head of administration at the Arboretum, said: “In the space of a few years we have grown to attract around 300,000 visitors a year. A large proportion of those visitors attend for specific events, as part of a group visit or to take advantage of our educational resources. The existing system was creaking under the workload and we are delighted to see good early results from using Maxim.

For information about The National Memorial Arboretum please visit www.thenma.org.uk