TOR Systems: Modernising the ticketing infrastructure at Tatton Park’s historic estate
Tatton Park in Cheshire is an historical estate that has been a residence since 16th century and today is a popular visitor attraction that includes a neo-classical mansion, 50 acres of landscaped Gardens, 1,000 acres of Deer Park, a rare breed working farm and medieval Old Hall
Last year it completed the redevelopment of its EPOS system with TOR Systems and created an infrastructure that includes wifi across the estate, online ticketing and contactless payment. Now it is moving onto the second phase of the project, which will include a new membership scheme
For more information read on at Museums Advisor
Tatton Park’s new Field to Fork and other initiatives plan to extend the National Trust property’s demographic reach.
How does a classic country estate keep its core customer base happy while attracting a fresh new demographic? Blooloop spoke with Carole Mullineux (right), Business Development Manager at Tatton Park. She explained how her background and expertise is helping to maximise the heritage brand’s potential. However, everything comes back to keeping true to Tatton Park’s ‘Spirit of Place’.
A new role for an ancient estate
Mullineux’s background lies in marketing and business development. Her degree was in marketing and she went on to work for a number of companies including the Co-operative Wholesale Society (CWS); insurance group Royal Sun Alliance, Kodak and a small business.
“It is a very varied array of industry sectors and of budgets,” says Mullineux. “It gives me a strong background in knowledge and experience and the capacity to apply it in terms of a business development and marketing context at Tatton.”
Read more at blooloop.com.
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