Since going live, the Oceanarium has made huge improvements to their ticketing and membership operation, with the introduction of the Maxim system.
Tatton Park’s new Field to Fork and other initiatives plan to extend the National Trust property’s demographic reach.
How does a classic country estate keep its core customer base happy while attracting a fresh new demographic? Blooloop spoke with Carole Mullineux (right), Business Development Manager at Tatton Park. She explained how her background and expertise is helping to maximise the heritage brand’s potential. However, everything comes back to keeping true to Tatton Park’s ‘Spirit of Place’.
A new role for an ancient estate
Mullineux’s background lies in marketing and business development. Her degree was in marketing and she went on to work for a number of companies including the Co-operative Wholesale Society (CWS); insurance group Royal Sun Alliance, Kodak and a small business.
“It is a very varied array of industry sectors and of budgets,” says Mullineux. “It gives me a strong background in knowledge and experience and the capacity to apply it in terms of a business development and marketing context at Tatton.”
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