Category Archives: News

Tatton Park innovates to extend demographic reach

Baby pig Tatton ParkTatton Park’s new Field to Fork and other initiatives plan to extend the National Trust property’s demographic reach.

carole mullineux tatton park How does a classic country estate keep its core customer base happy while attracting a fresh new demographic?  Blooloop spoke with Carole Mullineux (right), Business Development Manager at Tatton Park.  She explained how her background and expertise is helping to maximise the heritage brand’s potential. However, everything comes back to keeping true to Tatton Park’s ‘Spirit of Place’.

A new role for an ancient estate

Mullineux’s background lies in marketing and business development.  Her degree was in marketing and she went on to work for a number of companies including the Co-operative Wholesale Society (CWS); insurance group Royal Sun Alliance, Kodak and a small business.

“It is a very varied array of industry sectors and of budgets,” says Mullineux. “It gives me a strong background in knowledge and experience and the capacity to apply it in terms of a business development and marketing context at Tatton.”

Read more at blooloop.com.

The Courtauld Institute and Gallery become TOR’s latest customer!

We are very pleased to announce that our ticketing and booking system is due to go live at The Courtauld Gallery, London, later this summer.

The system will be used across the gallery to facilitate the booking and management of complex educational groups and events, as well as on-the-day and on-line ticketing. With the introduction of our ticketing and booking system the collection of Gift Aid will be made possible for the first time at the gallery.

The first stage of the project will be live from August, with the second stage planned for later in the autumn. The later stage will include integration into the gallery’s fundraising system.

The CRM functionality of our system will allow the gallery to run focused marketing campaigns, by providing the tools to improve customer analysis.

The Courtauld Gallery Houses one of the world’s finest collection of art. Visitors can enjoy a remarkable art collection, including famous impressionist and Post-impressionist masterpieces, and an acclaimed programme of temporary exhibitions.

We are very excited about this new partnership and look forward to a long and successful working relationship for many years to come.

“The Courtauld Institute of Art is very pleased to be working with TOR Systems to deliver a ticketing and booking system across multiple areas of our organisation. As well as enabling us to manage and deliver a bookings system for a wide range of events, courses and lectures at The Institute, we will also be able to offer a professional online and on site ticketing solution for The Courtauld Gallery. This will give us more flexibility with our offer and allow us to provide a better service to our visitors and members. TOR’s was the only system that seemed to suit our complex requirements, and their proven track record with big and established clients reassured us further that this was the system we needed!”  Caireen McGinn – Visitor services and Operations Manager

For information about The Courtauld Gallery please visit www.courtauld.ac.uk or for more information about our products and services contact TOR Systems on 01782 644755 or email sales@torsystems.co.uk

Come and Visit Us!

Exhibitor Visit Us At logo211x200

It’s only a couple of weeks until this year’s Museums and Heritage show, so if you’re coming along it’d be great to see you. We’re on stand G10.
We hope to see you then!

Shropshire’s Museums

We are pleased to announce that we have been awarded the contract by Shropshire Council’s Museum Service to provide a Museum Management System, which further increases our portfolio of multi-site attractions. This also sees our partnerships with local authorities continue to increase.

The full ticketing system will be installed in four of the council’s Museums and Visitor Centres. These include; Shrewsbury Museum and Art Gallery, Shrewsbury Castle, Acton Scott Historic Working Farm, Much Wenlock Museum and Ludlow Museum Resource Centre.

The system will provide much needed operational and management support to all four sites, including single and joint ticketing for attractions and events, as well as retail sales, stock management and Customer Relationship Management.

Shrewsbury Museum and Art Gallery’s move to the former Music Hall building in the centre of the town, forms the hub for the county Museum service. This is the culmination of a long-term, £10million project that will see the creation of a major new tourist attraction for the people of Shrewsbury and the county of Shropshire. The Museum will not only display material relating to the history of the town and region, but will encompass Shrewsbury’s Visitor Information Centre/retail and offer hireable spaces for educational and corporate use.

For information about the Museums mentioned visit www.shropshire.gov.uk/museums

For more information contact TOR Systems on 01782 644755 or email sales@torsystems.co.uk

National Coal Mining Museum of England adds new ticketing system

We are really pleased to announce that earlier this year we have added The National Coal Mining Museum for England, to our ever increasing portfolio of heritage attractions. Our booking system Maxim is now in operation, which includes e-commerce, contact centre and front of house booking functionality, which will provide real time bookings without the need for manual intervention.

The National Coal Mining Museum for England, provides a great day out with a unique opportunity to travel 140 metres underground down one of Britain’s oldest working mines. Situated in a rural setting, it offers an unusual combination of exciting experiences, whilst providing a genuine insight into the hard-working lives of miners through the ages.

This new partnership will allow National Coal Mining Museum for England, to operate their ticketing and fundraising under one system, improving commercial and operational processes and adding value to the customer experience.

Maxim is used to process and manage their ever increasing customer base, from families, local day trippers, to the large amount of educational groups that visit as part of the their extensive educational programme. Corporate bookings are also managed through Maxim, providing a seamless process for all customers, whilst improving the reporting and marketing functionality to business operators.

For information about the National Coal Mining Museum of England visit www.ncm.org.uk or call 01924 848806.

For more information contact TOR Systems on 01782 644755 or email sales@torsystems.co.uk