Tatton Park’s new Field to Fork and other initiatives plan to extend the National Trust property’s demographic reach.
How does a classic country estate keep its core customer base happy while attracting a fresh new demographic? Blooloop spoke with Carole Mullineux (right), Business Development Manager at Tatton Park. She explained how her background and expertise is helping to maximise the heritage brand’s potential. However, everything comes back to keeping true to Tatton Park’s ‘Spirit of Place’.
A new role for an ancient estate
Mullineux’s background lies in marketing and business development. Her degree was in marketing and she went on to work for a number of companies including the Co-operative Wholesale Society (CWS); insurance group Royal Sun Alliance, Kodak and a small business.
“It is a very varied array of industry sectors and of budgets,” says Mullineux. “It gives me a strong background in knowledge and experience and the capacity to apply it in terms of a business development and marketing context at Tatton.”
Read more at blooloop.com.
Fantastic article from Blooloop on the continued success of the British Airways i360 in Brighton, support by TOR Systems!
British Airways i360: CEO Eleanor Harris on Why Visitor Numbers are Sky High
How effective is your data collection and marketing strategy?
Here we look at how the Maxim system is being used by our clients to support an effective marketing strategy!
For an insight into developments at TOR, and interesting updates from our customers why don’t you check out our quarterly newsletter!
Exciting new customer – The Sky Garden
We are very excited to announce that we have been successful in winning the contract to provide our ticketing system to The Sky Garden, 20 Fenchurch Street, London. The system will be used to manage all bookings to the new Attraction, due to open early next year.
The free-to-access Sky Garden occupying the top three floors of Rafael Vinoly’s 37 storey, 525ft 20 Fenchurch Street will span three floors and offer uninterrupted views across the City of London. Served by two express lifts, visitors arrive to a beautiful landscaped garden at level 35 surrounding the Sky Pod bar – which serves a range of innovative cocktails, wine and Champagne. A viewing area is available on level 36 and finally a public terrace and restaurant at level 37.
The space is managed by “rhubarb” food who also run Gallery Mess at Saatchi Gallery, “rhubarb” at the Royal Albert Hall, and Bond & Brook by “rhubarb” at Fenwick. Renowned for their catering legacy of 18 years, “rhubarb” will also be offering private events at 20 Fenchurch Street.
The Sky Garden will be a truly unique space and has been designed to create an open and vibrant place of leisure offering visitors a rare chance to experience London from a different viewpoint. For more information please visit http://skygarden.london/
In the year where the Nation reflects upon 100 years since the beginning of the First World War, we are very honoured to have been selected as the National Memorial Arboretum’s preferred supplier for ticketing and booking requirements.
Our booking system ‘Maxim’ has been in operation for the last couple of months and its functionality has already had a huge impact upon the operational aspects of the attraction. The system is pivotal to managing the large number of educational groups and event bookings for a site that has rapidly become a major UK visitor attraction.
The National Memorial Arboretum is the UK’s year-round centre of Remembrance; a spiritually uplifting place which honours the fallen, recognises service and sacrifice, and fosters pride in our country. It is a living and lasting memorial.
Covering 150 acres, the Arboretum has something for everyone. For some it’s a wonderful place to stroll and enjoy the trees; for others it’s a peaceful and beautiful place to remember loved ones, particularly those who made the ultimate sacrifice for their country.
Angela Ham, head of administration at the Arboretum, said: “In the space of a few years we have grown to attract around 300,000 visitors a year. A large proportion of those visitors attend for specific events, as part of a group visit or to take advantage of our educational resources. The existing system was creaking under the workload and we are delighted to see good early results from using Maxim.
For information about The National Memorial Arboretum please visit www.thenma.org.uk
We are very pleased to announce that our ticketing and booking system is due to go live at The Courtauld Gallery, London, later this summer.
The system will be used across the gallery to facilitate the booking and management of complex educational groups and events, as well as on-the-day and on-line ticketing. With the introduction of our ticketing and booking system the collection of Gift Aid will be made possible for the first time at the gallery.
The first stage of the project will be live from August, with the second stage planned for later in the autumn. The later stage will include integration into the gallery’s fundraising system.
The CRM functionality of our system will allow the gallery to run focused marketing campaigns, by providing the tools to improve customer analysis.
The Courtauld Gallery Houses one of the world’s finest collection of art. Visitors can enjoy a remarkable art collection, including famous impressionist and Post-impressionist masterpieces, and an acclaimed programme of temporary exhibitions.
We are very excited about this new partnership and look forward to a long and successful working relationship for many years to come.
“The Courtauld Institute of Art is very pleased to be working with TOR Systems to deliver a ticketing and booking system across multiple areas of our organisation. As well as enabling us to manage and deliver a bookings system for a wide range of events, courses and lectures at The Institute, we will also be able to offer a professional online and on site ticketing solution for The Courtauld Gallery. This will give us more flexibility with our offer and allow us to provide a better service to our visitors and members. TOR’s was the only system that seemed to suit our complex requirements, and their proven track record with big and established clients reassured us further that this was the system we needed!” Caireen McGinn – Visitor services and Operations Manager
For information about The Courtauld Gallery please visit www.courtauld.ac.uk or for more information about our products and services contact TOR Systems on 01782 644755 or email firstname.lastname@example.org
It’s only a couple of weeks until this year’s Museums and Heritage show, so if you’re coming along it’d be great to see you. We’re on stand G10.
We hope to see you then!
We are pleased to announce that we have been awarded the contract by Shropshire Council’s Museum Service to provide a Museum Management System, which further increases our portfolio of multi-site attractions. This also sees our partnerships with local authorities continue to increase.
The full ticketing system will be installed in four of the council’s Museums and Visitor Centres. These include; Shrewsbury Museum and Art Gallery, Shrewsbury Castle, Acton Scott Historic Working Farm, Much Wenlock Museum and Ludlow Museum Resource Centre.
The system will provide much needed operational and management support to all four sites, including single and joint ticketing for attractions and events, as well as retail sales, stock management and Customer Relationship Management.
Shrewsbury Museum and Art Gallery’s move to the former Music Hall building in the centre of the town, forms the hub for the county Museum service. This is the culmination of a long-term, £10million project that will see the creation of a major new tourist attraction for the people of Shrewsbury and the county of Shropshire. The Museum will not only display material relating to the history of the town and region, but will encompass Shrewsbury’s Visitor Information Centre/retail and offer hireable spaces for educational and corporate use.
For information about the Museums mentioned visit www.shropshire.gov.uk/museums
For more information contact TOR Systems on 01782 644755 or email email@example.com