CRM & Marketing

Understanding customers is key to any organisation. Being able to track what your customers do, how they buy, and what their interests are is vital information for your visitor attraction. Maxim automatically monitors and records customers’ behaviour. It provides the tools to analyse this information so that marketing campaigns are correctly targeted.

Air Show Duxford Key Features and Benefits

  • Mailouts based on filterable criteria which allows segmentation of your audience
  • Access rights are tightly controlled to help maintain data security
  • Data protection, opt-in/out permission rights fully complied with
  • Tracking of all inbound and outbound correspondence
  • Flexibility configuration to record additional customer data
  • Real-time cloud-based reporting provides the essential management data required by the various departments within the organisation
  • Offer individual and multiple item discounts to customers, as well as basket level discounts, with full auditing and reporting
  • Improve customer loyalty and feedback
  • API to easily manage the transfer of customer data to external CRM systems if this is the attractions preferred route for CRM and marketing

Download our full TOR CRM and Marketing brochure here: